YouTube introduces 30-second unskippable ads: YouTube is making a big change to its advertising policy.
30-second unskippable ads
Starting this summer, YouTube will be introducing 30-second unskippable ads to its TV platform. This means that viewers will no longer be able to skip ads when watching YouTube on their TVs. This new policy is part of YouTube’s effort to increase revenue and provide more options for advertisers.
The 30-second unskippable ads will be available to advertisers in the US, UK, Canada, Australia, and New Zealand. YouTube is also planning to expand the availability of these ads to other countries in the future.
YouTube introduces 30-second unskippable ads: Advertisers
The introduction of 30-second unskippable ads is a major shift for YouTube, which has traditionally allowed viewers to skip ads after five seconds. YouTube is hoping that this new policy will help to increase revenue and provide more options for advertisers.