This is a lovely little commercial for J&B whiskey that is actually focused on the Spanish countryside. Featuring a grandfather who initially seems lost in the 21st century, we get a slow burn that ends in a lovely scene. Please watch it.
“We don’t want anyone to be left out of the celebration,” said Úrsula Mejia-Melgar, Marketing Director of Diageo (the company that owns J&B) for Southern Europe. “There is no more beautiful way to tell this reality than a Christmas story.”