This is a lovely little commercial for J&B whiskey that is actually focused on the Spanish countryside. Featuring a grandfather who initially seems lost in the 21st century, we get a slow burn that ends in a lovely scene. Please watch it.

“We don’t want anyone to be left out of the celebration,” said Úrsula Mejia-Melgar, Marketing Director of Diageo (the company that owns J&B) for Southern Europe. “There is no more beautiful way to tell this reality than a Christmas story.”

By John Biggs

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times.

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