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While most folks associate Ironman watches with rugged Timex timepieces Breitling has just entered the fray with something a bit higher-end. The Superocean Automatic 44 IRONMAN Limited Edition is a wild piece ? essentially a three-hander with Super-LumiNova lume and a 1,000 meter depth rating ? with massive Ironman branding on the front.

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By John Biggs

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times.