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This amazing video by the band OK Go is full of all of the bombast that these guys are great at while, at the same time, being one of the purest expressions of unity I’ve seen. I love to hate these guys sometimes but I love that they do this kind of stuff even more. Anyway, enjoy and watch to the end.


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By John Biggs

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times.