McDonald’s has just announced that is going to be giving away McRib sandwiches, those sickly sweet and very weird pressed meat concoctions that everyone loves to hate. But there’s a catch: these sandwiches will be digital, non-fungible, and exist only in the magic of the metaverse.


Here are the specific instructions if you or someone you love wants to take part in this post-capitalist insanity.

For the first time in the U.S., McDonald’s is creating a limited number of NFTs in celebration of the McRib’s 40th anniversary. For those new to the world of NFTs (like us), they are non-fungible tokens – unique pieces of virtual art that can’t be duplicated. Our McRib NFTs are digital versions of the fan favorite sandwich – almost as saucy as the McRib itself– and we’re giving them away to a few lucky fans on Twitter beginning Nov. 1.

Here’s how it works – to enter for a chance to win, make sure you’re following @McDonalds on Twitter and retweet the Sweepstakes Invitation tweet any time between Nov. 1 through Nov. 7 from your public account. By Nov. 12 we’ll select 10 fans who will receive the exclusive McRib NFT to add to their personal collection and enjoy even when it’s not on the menu.

If you simply must own a digital McRib NFT, you have to follow @mcdonalds on Twitter and they’ll pick lucky winners between November 1 and November 7. The offering celebrates McRib’s 40th anniversary and ownership of the NFT does not necessarily mean you’ll ever be able to actually eat a McRib any time soon.

Now the only question you need to answer is this one:

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