In what amounts to a further bundling of data and entertainment, Direct TV Now will now be called AT&T TV Now. The companies began their merger in 2014.
The company reported the news in a press release.
What this means in practice isn’t much – if you use Direct TV Now, DTV’s streaming app, you will now be using AT&T Now. However, as The Verge notes, the two companies have competing streaming services and there is no confirmation whether AT&T steaming users will have DTV’s content and vice versa.
The Verge notes:
- DirecTV Now is being rebranded to AT&T TV Now
- AT&T TV, a separate streaming TV service, is coming soon
- A single app called AT&T TV will be how users access both services
The bottom line? You’ll be seeing more AT&T and less Direct TV. I doubt anyone will be particularly upset by this barring DTV fanbois.
All products recommended by Knapsack are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.