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DSLR and mirrorless camera sales have crated, falling far below 2018 numbers in Q3 2019. Estimates point to about 3 million cameras sold in 2019, down from 9 million in 2018 and similarly dismal number sin 2016 and 2017.

The numbers truly began to fall in 2012 when smartphone cameras began to do DSLR tricks like bokeh and artistic lighting simulations. As a result, most photos are taken on phones and viewed on digital screens.

“Let me bring the parallels between servers and cameras into focus for you. Sony and its brethren have taken a page from the Sun playbook. They keep pushing cameras that have features, like higher megapixels, that most people don?t use or don?t care about. And the executives don?t seem to get a key fact about the market reality: what we do with with cameras and photos has changed,” wrote Om Malik, an investor and photographer.

A long time ago, Sun Microsystems CEO Scott McNealy quipped, ?Technology has the shelf life of a banana. By the time you buy it, implement it and train people on it, it?s obsolete.? He was talking about servers, but I can?t help but think that his words are just as true for cameras,” he wrote.


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By John Biggs

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times.