Apple has been doing some amazing work with its ads lately and the latest, a spot for AirPods Pro, shows what it’s like to put these things in on a busy street.

The spot, featuring ?The Difference? by Flume feat. Toro y Moi, shows a harried young woman who cuts out the world with a single click. It’s honestly indicative of how well these work and it’s also pretty cool.


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By John Biggs

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times.

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