Apple has been doing some amazing work with its ads lately and the latest, a spot for AirPods Pro, shows what it’s like to put these things in on a busy street.

The spot, featuring ?The Difference? by Flume feat. Toro y Moi, shows a harried young woman who cuts out the world with a single click. It’s honestly indicative of how well these work and it’s also pretty cool.

Snap!

By John Biggs

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times.

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