Earlier today, we published an article that was talking about a new app that gave you a chance at cash prizes in exchange for your health and wellness data. I’m still not convinced it’s an app I would use, but we have an update that’s a solid win for users of the application.
So, how is that KrowdFit funds these cash prizes? This is what the PR folks told me:
The business is funded through corporate and individual-level subscriptions and KrowdFit generates revenues from employers, health plans, PEO’s, HCM’s, HSA Providers, population health platforms, brands that sponsor BringIt Challenges, and individual subscribers.
So, is their some wiggle room there in the definition of “sell” the data where it could logically be provided (at an aggregated level) to program and competition sponsors? Sure, but for now I’ll assume positive intent here and take them at their word.