According to Morgan Stanley smartwatches are spanking Swiss watches. In 2019 the firm said that 67.3 million smartwatches were sold versus 20.6 million Swiss watches.
Apple sold 26.3 million alone, up from 23.4 in 2018.
Further, even smartwatch revenue is up. The Apple Watch sold $11.7 billion in revenue for Apple, while Rolex, the second largest watchmaker, sold $5.2 billion.
The next biggest smartwatch maker, Garmin, saw sales of $2 billion last year, beating both Patek Philippe and Audemars Piguet in terms of revenue.