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TAG Heuer’s new Connected Modular Golf Edition focuses on the links

TAG Heuer’s new Connected Modular Golf Edition focuses on the links

TAG Heuer has released a new smartwatch, the third generated in its Connected timepiece line. The watch, a 45mm Android Wear piece, features a heart-rate monitor, GPS, and sports sensors. Their latest model focuses on the back nine thanks to special apps and features for golfers.

From the release:

The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state-of-the-art, custom-designed digital experience geared towards performance. It offers customers a striking and versatile wristwatch to enhance their individual lifestyle, from daily connected services offered from Wear OS by Google, to immersive sports experiences thanks to the new TAG Heuer Sports app, which provides detailed tracking for golf, running, cycling, walking, fitness and other sessions, thanks to the watch’s built-in GPS and heart-rate monitor, among other sensors. The experience on the wrist is complemented by a newly developed TAG Heuer mobile companion app that allows for even greater personalisation and insights into the wearer’s achievements.

TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault, who has led this ambitious project since its start eighteen months ago, explains: “The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches. Quality of execution is paramount in everything we do, and we never compromise on aesthetics or emotion. The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience, as it now sits within a complete TAG Heuer digital ecosystem geared towards performance and sports. The navigation has been deeply refined so the product is as intuitive and easy to use as possible, both in everyday life and during sports sessions. It expresses the brand in a completely new way and offers limitless possibilities in terms of innovation for the future. Thanks to the talent and dedication of our teams, the new Connected is a truly brand-defining product that will lead the way into a new era for TAG Heuer.”

The pieces start at $1,800 and go up to $2,350 for a titanium cased version in DLC.

TAG should be shipping these watches later this year.

SPECS

Diameter:                    45 mm
Thickness:                   13.5 mm
Weight:                        Steel case and rubber strap: 108 g
Steel case and steel bracelet: 179 g
Titanium case and rubber strap: 86 g
Water resistance:        5 ATM
Battery:                       430 mAh all-day battery
Battery life:                  All-day standard use (20 hours including a 1-hour workout),
6 hours of sports use (using GPS, HR and music)
Charging time:            100% in 1.5 hours at temperatures between 15°C and 45°C
Sensors:                      Heart rate, compass, accelerometer, gyroscope, NFC, microphone
Processor:                   Qualcomm Snapdragon Wear 3100
Connectivity:               BT SMART, WiFi
Display:                       OLED display 1.39″ 454×454 pixels (326 ppi)

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